If I had a penny every time someone asked me “Does affiliate marketing still work?”, I would own a private jet by now. 

Is seems, for some people, that affiliate marketing is a fad that will soon, like other fads, die a slow and painful death. These people have not been around the Internet as long as I have. 

Affiliate marketing, when drilled down to the core, is simply an act of rewarding someone for bringing you new business. The reward is usually cash. That’s it!

How can affiliate marketing die, when it’s a natural part of all businesses? That’s why I was intrigued by the podcast on CopyBlloger about the “Second Coming of Affiliate Marketing”. It seems that over time, a business model may be rebranded and called many things, the most recent being “Commerce Journalism”.

No matter what it’s called, it’s still the same thing. Just different words by groups of people who feel better if their affiliate marketing work had a more “noble” name.

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